Pick your side!
Call it the fall flavors war!
Maple seems to be giving pumpkin spice a run for its money.
In the past month, maple-related searches have skyrocketed, according to Google Trends.
Some of the maple flavored treats leading the way include the maple pecan latte at Starbucks, the maple pecan swirl Macchiato at Dunkin Donuts, Kettle Brand Maple Bacon Potato Chips, and Chobani Maple Yogurt.
Lots of local businesses are also keeping up with the trend by offering their own maple flavored concoctions.
So what does maple taste like?
Well, that depends on who you ask and what kind of maple syrup you’re referring to.
According to the folks at Maple Syrup World, maple syrup is a very complex flavor and can be described as having a roasted flavor (and yes, there are 3 levels of roasted flavor in maple syrup: light, medium and strong), a sugary flavor (think dark brown sugar, molasses, and sponge toffee), and a “woody and vanilla” flavor. Check out the full breakdown here.
BUT! Pumpkin Spice remains a huge bite in our fall diets. In fact, Nielsen data reported that annual sales of “pumpkin” flavored products (basically anything in which the flavor noted on the packaging contains the word pumpkin”) reached $488.8 million dollars in the last year (Aug. 25, 2017-Aug. 25, 2018). That represents a 15.5% growth from the 2017 numbers and an all-time high for the past five years!
So what’s in pumpkin spice?
Typically, pumpkin spice is a mixture of ground cinnamon, ground nutmeg, ground ginger, and ground cloves. Some recipes also include allspice and vanilla.
If you enjoy all things pumpkin spice, you should try this recipe for a homemade pumpkin spice latte.
So the big question in the battle of the fall flavors war: are you team maple or team pumpkin spice?
And, if all this talk about fall has you looking forward to Christmas, then you’ll surely love this: